Google Trends is a fantastic tool for learning a lot about the people around us, or at least what they’re thinking. But I’m guessing that few of you are prepared to hand out your personal search history – especially if it identifies you without your consent! For these insights, we’re grateful for Google Trends. Let’s take a look at how this technology works and why marketers should care.
Google Trends is an interactive data visualization tool that allows users to discover what people are searching for around the world. When you first open it, a banner greets you with the words “Explore What The World Is Searching” and accurately reflects its functions. By navigating through this interface, users can see trending topics across geography, time periods, or keywords on Google. It provides real-time data on current trends from the previous seven days as well as historical trends dating back to 2004! With over 2 billion searches on Google every day, it’s no surprise that there are so many unanswered questions in our society today.
Google Trends Data Comes From
Google’s new tool that tracks what people search for has piqued people’s interest. The company can see trends by location by using anonymized samples, real-time and non-real-time Google search requests. Normalizing it gives us a better idea of where each topic ranks in relation to other searches on a scale of 0 (not popular) to -100. (very popular).
Google Trends is great because we no longer have to rely solely on our own observations; now we can see if there were any spikes in interest about something specific during specific regions or at specific times throughout history.
One significant caveat to the data is that Google retains queries that may be the result of “irregular activity,” which means it checks for spammy search queries used to provide a quality of service. Simply put, if Google filtered out all of this irregular activity, spammers would be able to determine which words are identified as spam and adjust accordingly in order to maintain high rankings on Google searches. In addition to regular search results, you will find information about trending news stories per hour from your favorite media sources.
Using Google Trends
The Google Trends team divided the data into four sections so that you could explore it in your own way. Namely:
A Year of Looking
The data can be filtered by location, date, category, search section, and even topics versus search terms – rather than going over each section and visualisation, let’s look at how they apply to common marketing tasks!
Google Trends For
Need to gauge interest in your product or service before entering a new market? Google Trends Explore can assist you in understanding how seasonality and site may impact your product or service.
You can, for example, filter down to a metropolitan area in the Country drop-down selector below your query or click into the options on the map. You can also change the date range, but keep in mind that selecting within 7 days of today’s date is not the same as selecting any other period of time (within 14 months).
Google Trends For NewsJacking
Did you know that Google Trends can help you generate content? This service not only provides insight into what your target audience wants, but also has the option of generating weekly summaries of the most popular searches. This means that as soon as something significant occurs in the world–for example, when Beyonce released her new album on iTunes without warning–you will be able to use trending data to jump onto social media with relevant information before anyone else!
Google Trends For Keyword Search
Many businesses will use keyword research tools to help them find the best keywords for their websites. However, without analysing data month by month, it can be difficult to determine whether searches are trending up or down. Fortunately, Google Trends has a tool that examines search trends and shows whether they are increasing or decreasing in volume depending on which website you enter, as well as related queries with high traffic volumes, making your job of finding potential keywords even easier!
There are numerous methods for making a search engine work for you. One method is to use Google Auto-Complete and compare different related queries that may be relevant to your goal.
Google Trends For Product Innovation
When a colour, material, or style has increased in popularity by more than 5 times on Google Trends, you’ve found your next big break. When this occurs, is it time to update that new product line? There is no got to look any further! With Google Trends’ Explore section, you’re only a few clicks away from discovering the latest trends in colours, materials, and styles. Start the design process by looking at trending searches related to your current work before diving into Breakout products that have seen significant changes in recent weeks – these are sure signs it’s time for an update!”
Google Trends For Topic Clustering
By now, you ought to have an honest understanding of the excellence between search terms and topics in Trends. Google Trends can help you simplify your topic cluster strategy when it comes to topics. Instead of just showing unmatched search terms when you search for a term, Google will show you a list of related topics; once one is selected, it also lists “Related Topics.” You can get a better understanding of how this relationship-building works by watching News’ real-time report!
You may believe your search is over, but you are not! Choose a category if you want to refine and get really specific with your term without having to restart the process from scratch.
Google Trends For Analysing News Publications
The Trending Searches data displays articles published about a topic and how they correlate with Google News’ trending searches. The bar charts display items added that hour as well as cumulative totals, allowing you to determine whether an article is following or leading current search trends.
According to Google, the articles listed are the top-ranked in their News category. You can monitor which publications rank well on your topic of interest if you subscribe to specific topics. Focus on pitching those who are frequently featured, while updating structured data or Publisher Center information as needed for a competitive advantage!
Google Trends is a powerful tool that can provide your company with the data it requires to stay ahead of the competition. One of its lesser-known business capabilities is the ability to provide insight into how customers are speaking about your brand on social media platforms such as Twitter and Instagram. Google Trends is enthralling. It’s a look into the minds of billions of people, and it can help you make more money!
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