If you know SEO at all, you probably know about the meta description. You might be surprised to learn how to write a great one — and that this is still relevant in 2020. The meta description is a hidden HTML attribute that appears at the top of your website. It may appear dated to those who have been doing this for a while, but Google still recommends using these. Surely Google is still scanning it, too. So today we are discussing how a meta description is used, how the SEO and traffic are affected, and how the best possible can be produced.
What is a Meta Description
Meta descriptions are also called meta tags and are HTML tags specifically designed for parsing robots or computers. This means that people don’t actually read them on the page itself.
You can see these tags if you look at a page’s HTML source but you won’t see them otherwise.
A name and a content parameter are used for each meta tag. The name is “description” for a meta description and its content is a unique description that you should enter for each page. At the top of your HTML or, meta tags should appear.
Where do you use the meta description?
This is the most important question with the technical details: Even for what? What?
Firstly, we must show that meta-descriptions do not influence your rankings in 2020 through all accounts. It won’t help or hurt you anyway, regardless of your keyword density: (Search Engine Result Pages).
So why write one? Why write one? First of all, because in their SEO Starter Guide Google is asking you to.
This is enough for us, but, as we said in previous SEO papers, it is not about search rankings alone, it is about getting users to click on the results of their search and visit your website.
How do meta descriptions affect the results of the search?
It should be noted that Google uses your meta tags as an indication.
If you feel it better matches your search query, Google will not always show your handwritten description in search results and may pull out a further fragment of the text from the rest of your content.
However, if you follow the wise advice from our prominent keyword article and you look for that keyword or sentence, Google is likely to actually use it.
If they are looking for different keywords from your page and meta description, then that’s okay. Google is probably going to extract a different text section from the phrase you used.
It is not too high to stress that the bottom line (as we have stated in just about every SEO article to date). For instances where Google selects your meta Tag, it is the objective to write a good teaser.
It’s all right if they don’t pick that. Just give them the opportunity to do so!
how your meta description can be optimized
Let’s go — where else — to our Google friends for counsel.
Anything you want is an ideal length for meta descriptions. Google tells you that it should be a few sentences or a paragraph, but it’s 100% okay if you go beyond it.
There is no boundary of character. Google truncates it to any of your device widths, so don’t worry if you think that’s the best option to write a long description.
Your meta description is ideally formatted… even whatever you like! Google says it doesn’t even have to be sentence-based. They actually give examples of how to use structured data.
Just as information in Schema.org Creates output, you can list things like diets, a number of ingredients, or instruments for cooking.
But remember — Google’s structured data does not repeat already schemes such as calories, cook time, recipes ratings, etc.
You can choose your own format using the meta description. Your only objective is to encourage readers to click on your content.
Think again of our keyword closeness post to make them do so. Make sure that your keywords in the description are used together so that Google dares to search and helps with your results.
Remember that this will also appear in the results directly below your page title, so Google doesn’t repeat the word directly below. Have both of them together nicely.
Let’s just use this post itself as an example.
Our page heading is, as you can see, ‘Meta Description: Why does it matter for SEO?’ So what I want is a description that matches well, is unique, and is useful for search engines as well as readers. Nothing is going here:
A valuable SEO tool is the meta description. Using meta tags and data helps to show a web page description to a greater number of readers.
Not bad. Not bad. Original and concise, with keyword use that gives Google a strong insight into the purpose and the audacity of potential readers. Good work, me. Good work, me.
To do this most, well, meta stuff, I’ll enter the two sentences I wrote in the last description of Yoast. (In this short, more about Yoast’s role.)
Maintain your unique meta descriptions
Again, when we hear Google’s words, it triggers a Google Search Console warning with double meta descriptions over several pages.
Google explicitly states that if you make a “site.” on your domain, each page will be given a different one.
In other words, don’t plug into different pages a catchall meta description. Better than reuse an overall meta description, let Google select one for you.
Do not write one, if you have pages that are only generated through the computer, such as archive pages that are difficult for creating unique meta-descriptions.
Do you run your website e-commerce?? Then such pages are probably numerous.
If you can build programs that have unique content and can be clicked on? Go for that. Go for that. Otherwise, leave it blank again and let Google do it.
However, it’s 100% worth your time to handcrafted a meta tag for category pages that you might use as basic or individual post pages that you hope and expect.
Where are the meta descriptions you actually entered?
You can easily customize your meta description if you are running WordPress, then you need a third-party SEO tool, such as the popular Yoast plugin.
As I said before, I entered Yoast in the meta description that was very easy for this page. (And the suggested character limit came just below, but not obligatory.)
You will need to examine the documentation with another CMS. It’s not always evident, but research and work are worth it. For a hard-coded example, see the top of this page.